Warner Bros. Discovery’s plan to distribute Westworld and different key reveals by way of FAST channels has materialized.
Offers have been struck with Roku and Tubi to launch branded channels this 12 months, bringing greater than 2,000 hours of packages in whole.
Deadline had reported WBD was prone to promote Westworld and different key titles to FAST channel suppliers in December, when it was pulled from HBO Max. That got here amid a monetary evaluation of the HBO portfolio. Different reveals, together with The Nevers, Raised By Wolves and F-Boy Island have been pulled on the identical time, as WBD CEO David Zaslav eyed new methods to monetize his catalog. Tubi famous The Nevers is included in its settlement.
Following the offers, Westworld, The Bachelor, Cake Boss, Say Sure to the Costume and F-Boy Island will all be part of The Roku Channel within the spring by way of Warner Bros-branded channels, whereas Fox Corp-owned Tubi will launch 14 WB-branded channels and 225 titles on its platform. Westworld, Raised By Wolves and F-Boy Island are amongst them.
Sitting alongside the Roku channels might be a whole bunch of TV collection and films from the likes of HBO, HBO Max, Discovery Channel, HGTV, Meals Community, TLC, Warner Bros. Photos and Warner Bros. Tv.
Tubi’s deal contains 11 FAST channels centered on genres together with way of life, properties, traditional films, schooling, mysteries and weddings and a number of other others. New unscripted titles throughout Tubi’s linear channel New titles and AVOD companies will Cake Boss, My Cat From Hell, Breaking Amish and Caribbean Life.
WBD and Roku known as their deal “groundbreaking.” Nonetheless, whereas Roku and Tubi are among the many greatest gamers in FAST, the free-streaming universe is huge and due to this fact the agreements may considerably restrict the distribution of the reveals.
Roku Vice President of Programming Rob Holmes, who’s leaving the corporate following David Eilenberg’s promotion to content material chief, stated: “As FAST continues to explode in popularity amongst cord-cutters, we’re seeing content players increasingly shift their focus towards capturing this audience, by bringing some of their best stuff to FAST. The rapid expansion of premium content on FAST is a win for both the viewer and content owner, as well as advertisers looking to reach these audiences through well-known programming.”
David Decker, President of Content material Gross sales for Warner Bros. Discovery, stated Roku’s “innovative platforms provide us with new ways to bring our valuable content to fans across the country.”Roku has been constructing out its FAST supply over the previous 12 months, including reveals from the likes of AMC Networks and NBCUniversal.
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